Selling On Amazon

Top 4 Profitable Categories And Their Best Selling Products


Whether you are an Amazon seller with experience or a novice Amazon seller starting your research, you might find it challenging to decide on which product category you should focus on.

With 27* categories to choose from, how do you narrow down your research and find the best niche to focus on? Which product categories have the most or least competition? Good profit margins?

To set you on the way to success, we have listed here the top 4 profitable categories and best selling items in each category on Amazon.

Toys and Games

An extremely lucrative product category, Toys and Games is profitable for sellers. Among the huge marketplace growing constantly with toys coming from every super hit movie or cartoon, you are likely going to make some big bucks. Moreover, these toys and games are normally lightweight and are cheap to acquire.

Bestsellers in this category:

  • SHASHIBO Shape Shifting Box
  • Taco vs Burrito – The Wildly Popular Surprisingly Strategic Card Game
  • Throw Throw Burrito by Exploding Kittens – A Dodgeball Card Game


The Electronics category is dominated by Amazon with their own products. This category would be quite difficult to breakthrough. As you can see, a lot of top sellers are the items that are owned and manufactured by Amazon.

Bestsellers in this category:

  • Fire TV Stick with Alexa Voice Remote
  • Fire TV Stick 4K streaming device with Alexa Voice Remote
  • Echo Dot (3rd Gen, 2018 release)

Camera & Photo

The camera & Photo niche may have some place for you. This category has an extensive array of items: disposable camera, home cameras, cameras inside a pen, and much more. There are small microscopes and also light-up selfie rings.

Bestsellers in this category:

  • Wyze Cam Spotlight, Wyze Cam v3 Security Camera with Spotlight Kit
  • Gskyer Telescope, 70mm Aperture 400mm AZ Mount Astronomical Refracting Telescope for Kids Beginners
  • 12×42 High Definition Binoculars for Adults with Universal Phone Adapter

Video Games

It’s not possible mentioning Amazon’s profitable product categories without discussing video games. The market of the Video game is worth around $138 billion. The commitment of Amazon towards the video game market has taken video games to one of the most successful and profitable product categories for Amazon sellers. Begin a video game seller, you want to offer a range of choices to your buyer.

Bestsellers in this category:

  • $10 -PlayStation Store Gift Card
  • $10 Xbox Gift Card
  • $10 Nintendo eShop Gift Card


Despite the great Technological advancements, books will always have a special room in our hearts. Reading a physical book is a true joy and exceeds the experience that can be given by any technology.

  • The Real Anthony Fauci: Bill Gates, Big Pharma, and the Global War on Democracy and Public Health (Children’s Health Defense)
  • Go Tell the Bees That I Am Gone: A Novel (Outlander)
  • Big Shot Diary of a Wimpy Kid Book 16

Bottom Line

Amazon’s best-selling categories and products are ever-changing yet the essentials are value and quality. Now, the next step you should take is to learn how to find products to sell. With more and more information you need to know, it gets easier for you to succeed.

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