What is a domain name? It is an easy-to-remember, unique address for users to access websites. Examples are facebook.com and google.com. Picking the right domain name for your business is crucial. Eventually, it is how your audience will discover and remember you. With a custom domain, your SEO can improve and your site can even stand out. However, with more than 360 million domain names already registered, it can be difficult to craft a unique one. If you are already facing this difficulty, here are some useful tips to help you find the perfect domain name for your company.
Use a .com Extension
You already know that .com is the most common domain extension while other popular options include .net and .org. If you see that .com is available, go ahead. In case the .com variant for a chosen domain is not available, consider alternatives like .co, .net and .org.
If you don’t want to pay the domain hosting price, seek a web host who offers a domain transfer or a new domain registration for free for 1 year.
Keep It Simple and Short
People have trouble remembering long domain names. Such names can draw less traffic. It is recommended to choose a domain name that’s 6-14 characters long.
Even if you choose a short domain name, it should not be hard to pronounce or spell. In that case, users may lose their way when they try to type your site’s URL.
Avoid Doubled Letters, Numbers and Hyphens
These also make it difficult for users to quickly access your site. It’s hard to remember these characters and doubled letters particularly can make your domain name difficult to read and messy. Plus these characters can become typos as users look for your business site on the internet. Besides, when you verbally share the domain name with clients, it’s difficult to convey it clearly when it is jumbled with these characters.
Stay On-Brand, Specific and Unique
Taking these factors into account, it can be difficult to brainstorm a domain name. However, it is surely doable. Keep at the front of your mind what you want to offer your audience and dig into your niche to ensure that the chosen name also attracts the right kind of audience. If you still find it difficult, you can take the help of a reputed web host after checking their website hosting charges in India to build a domain.
It’s a good idea to carry out keyword research to craft your domain name. If you hone into keywords, you can create an SEO-friendly domain name, which in turn can boost your website’s ranking on search engines. Consider keywords with medium or low competition so that they reflect your brand while also helping you rank.
To make things easy, consider working with a global domain provider. See whether they can help find the ideal domain for your business among numerous available options with lightning-fast search and give you a name that is relevant to your business, unique and helps it stand out. Start with checking out their domain hosting price.