Changed the Fitness Industry

How Covid-19 Has Permanently Changed the Fitness Industry


In the wake of the COVID 19 Pandemic, people began to consider the health benefits of purchasing gym equipment for their home gyms. In addition to being active throughout the lockdown, home gym enthusiasts look forward to maintaining their great physical fitness in the comforts of their homes. As a result of people reaching their fitness goals, the demand for their own equipment like Life Fitness exercise equipment has increased significantly.

What Are the Effects of Pandemic on the Fitness Industry?

1. Gym and Club Closures

Club and gym closures were mandated to begin in the middle of March 2020 in the first wave of affected states. A total of 48 states have said that they would close their gyms, health clubs, and studios by the first week of April. In the early months of the year, almost all American nightclubs were shuttered. More than 300 million Americans were unable to go to a gym throughout this period.

Towards the end of 2020:

  • 17 percent of clubs were permanently shut down.
  • In comparison to 2019 sales, industry revenue dropped by 58%.
  • In the fitness business, 44 percent of the workers were laid off.
  • Everyone from CEOs to small company owners, personal trainers, fitness instructors, administrative staff, and seasonal workers were impacted.

2. Negative impact on physical activity

During the shutdown of fitness clubs, ClubIntel found that 20% of its members quit exercising completely. According to a report from the Physical Activity Council, the number of Americans between the ages of 18 and 34 who are inactive has climbed.

Anxiety and sadness among high school athletes are on the rise in 2020, according to a study from the University of Wisconsin and the Aspen Institute.

In light of the COVID-19 pandemic, daily exercise and healthy diet behaviors are more important than ever. In the COVID Era Fitness Consumer, 60 percent of individuals with preexisting ailments who are at increased risk of COVID-19 are doubling down on their health club engagements.

3. A boom in the creation of home gyms

The pandemic has amplified and sped fitness industry changes in unprecedented ways; just as the workplace has been moved into the house, so too, has the fitness center. 

In times of physical and emotional congestion, people began looking for ways to be productive and take care of their physical and mental health, which led to a surge in the at-home exercise culture that was first imposed by lockdowns and gym closures.

A recent poll from Beachbody, a Santa Monica–based health and fitness firm, found that 9 out of 10 Americans who exercise regularly said they would continue with at-home sessions even if they feel comfortable going to a gym in the near future. From the 24th to the 29th of July, Wakefield Research polled 1,000 Americans who indicated they routinely exercise as part of its Future of Fitness study.

Why Are Exercise Equipment In Such High Demand During the Pandemic?

Most gyms and fitness facilities have been forced to shut in the last several months due to the development of COVID-19.  Demand for home workout equipment such as treadmills and rowing machines has skyrocketed because of this. As a consequence, online workout equipment retailers have witnessed a significant boost in sales.

Smart exercise equipment and firms that provide online fitness programs have seen an increase in demand as customers attempt to duplicate the club experience at home.

The rise in Home Gyms

Home gyms are becoming more popular as a means of ensuring that people can stick with their exercise routines. There’s a good chance that not everyone has a spare space that might be used as a gym. For example, people had to work out in their living rooms or even in their corridors.

The kind of home gym people choose was mostly determined by two factors:

  • How much room they have
  • Budget

As a result of Covid 19, the market for fitness equipment has seen a surge. Demand for some small weights, such as dumbbells and kettlebells, is more than a hundred times higher than average. For many people, smaller workout equipment is perfect. Apart from that, their small sizes make it simple to store them beneath furniture like cabinets and mattresses.

Create Your Own Home Gym Today!

Fitness enthusiasts were compelled to change their training routines immediately after gym closures were announced as part of a nationwide lockdown.  Exercising at home was the only way to keep in shape.

A home gym enables you to work out whenever you want. No need to change your schedule around the gym’s hours of operation or sacrifice your sleep in order to keep up with theirs. With a home gym, you can work out however you want and at what time is most convenient to you.

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